“An individual has a limited capacity to compute, a limit that I call 1 person byte” (Image: Nuria Hidalgo)

You’ve come up with a novel perspective on economies. What led you there?
I’d been exploring the evolution of economies, and what could be learned about a country from the mix of products that it creates. But then I thought to myself: what about Elvis Presley or Neil Armstrong? What about the products of culture? Then it struck me that I wasn’t really looking at the development of industries or culture but at something more fundamental. It didn’t matter if people were producing objects, music, messages… What people are producing is information.

How can objects be information?
Information takes multiple forms. Broadly speaking, it is the embodiment of physical order, and that is what our economy produces – bicycles and buildings are all forms of information. You probably couldn’t make your …

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