Things are not going too great for Windows Phone these days, and living proof is the latest batch of figures provided by Kantar, which shows that Microsoft’s mobile platform has continued its decline in the last few months.
Windows Phone has lost share points in every single market with the exception of Japan, where it maintained its 0.1 percent May 2015 share for the same month of this year. Otherwise, it’s been a terrible period for Windows Phone, with significant drops that have pushed the platform to a new low in some markets, as is the case of Spain, where the OS is now at just 0.2 percent – a drop of 2.2 percent.
In France, for instance, which was one of Windows Phone’s strongest markets, the platform has recorded a drop of no less than 7 percent, so it’s now at 4.1 percent, down from 11.1 percent one year ago.
Significant drops everywhere
A major drop was experienced in Italy too, down 7.9 percent to 6 percent, but also in the United Kingdom, where Windows Phone is running on 5.1 percent of the phones in the country, a drop of no less than 5.4 percent.
As far as the United States is concerned, Windows Phone has a share of 1.6 percent, once again a decline from the 3.5 percent it held one year ago. The collapse continued in China as well, with Microsoft losing 0.4 percent of the market to settle at 0.6 percent.
It’s becoming more obvious that users are moving from Windows Phone to iOS and Android, but the latter seems to be the big winner here. Most Windows Phone users are tech-savvy customers who would rather enjoy the freedom that Android brings than the mostly closed ecosystem provided by Apple, so these statistics kind of make sense.
For the moment, Microsoft doesn’t seem to react in any way to these declining figures, but the company will take the wraps off the Windows 10 Anniversary Update (also available for Mobile) next month, so it’ll be interesting to see if these stats go up once again for Windows Phone.
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