SEO cheat sheet image.Search engine optimization (SEO) is a hot issue for marketers and website content managers that will continue to gain importance during our society’s shift to the digital world. Businesses and organizations stress SEO because organic search engine result clicks provide visitors to your website for free. By optimizing parts of your website you too can generate these free leads from the billions of people querying information through all of the popular search engines.

Header Tags

Hypertext markup language’s (HTML) header tags are a wonderful tool to help visitors and search engines understand the content that is printed on a webpage. Header tags range sequentially from Header 1 to Header 6 with the most important information using the smaller integers. Most webpages should have a single Header 1 tag that clearly outlines what content appears on the page. Search engine crawlers are interested in header tags because they provide a skeletal structure of content, similar to a novel’s table of contents. This blog post was laid out with the following header tags, with each one defining a particular section of content on the page.

Header 1: Tips for Structuring Your Content for SEO

Header 3: Header Tags
Header 3: Metadata
Header 3: URL Structure


Your website’s metadata is some of the most important information embedded within your webpage’s code. While metadata used to be added to the page’s code directly via thetag today’s top content management systems (CMSs) can, and should, handle this data on your behalf. The three key items of metadata for SEO purposes are the title, description, and keywords. This is the information the major search engines crawl to determine what type of information each page of your website contains. Some key points about metadata:

  1. Every page title should be unique.
  2. Descriptions should be less than 155 characters.
  3. Arrange your keywords in order of importance.

URL Structure

Every page on your website can be accessed at a specific location on the internet known as its uniform resource locator (URL). This is the file path a user sees in their web browser’s address bar when navigating to a webpage. URLs should be as descriptive as possible to assist with SEO and they should make logical sense to both computers and humans. For example, this blog post’s URL is made up of six different pieces ranging from the access protocol to the page itself.

  1. Protocol (https://)

    • This blog post was served to your computer using Hypertext Transfer Protocol Secure.
  2. Subdomain (www.)
    • This blog post exists within the world wide web subdomain.
  3. Root Domain (unleashed-technologies)
    • This blog post lives within a web server that the Domain Name System (DNS) has assigned to the string unleashed-technologies.
  4. Top-Level Domain (.com)
    • The DNS has unleashed-technologies registered as a .com (or commercial) domain.
  5. Path (/blog/*)
    • This is the path used to access this webpage’s content, which resides in the blog section of our website and was published on XYZ.
  6. Page (/ultimate-seo-cheat-sheet-web-content-managers)
    • This is the location, including the path defined earlier, of this blog post.

By understanding the different parts of your website that contribute to its search engine ranking your web content manager can begin the process of optimizing content for digestion by search engine crawlers. Every bit of progress made in improving SEO will benefit both your website and its visitors as many SEO best practices also assist newcomers to your site.

For more information, check out this handy cheat sheet from the folks at MOZ.

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