South Korean tech giant remains focused on releasing new smartphones with compelling featuresTechnology

South Korean tech giant remains focused on releasing new smartphones with compelling features


Samsung may still be reeling from the fiasco that was the explosion-prone Galaxy Note 7, but the South Korean tech giant remains focused on releasing new smartphones with compelling features that will, if all goes according to plan, help everyone forget about the company’s ill-fated phablet recall.

Samsung Galaxy S8 rumors have been coming in at a furious clip lately, and the most recent report relays that Samsung’s next-gen smartphone will incorporate a pressure sensitive display, similar to what Apple first introduced with its 3D Touch feature on the iPhone 6s last year.

That Samsung is interested in releasing a pressure sensitive display should hardly come as a surprise given that competitors in the smartphone market routinely copy and modify features from rival handset manufacturers. Indeed, rumors of Android manufacturers looking to get on the pressure sensitive display bandwagon first came to light more than a year ago when Synaptics issued a press release touting that its new ClearForce touchscreen display controller that can detect varying levels of pressure.

Now whether or not anyone will be captivated by a Galaxy S8 with a pressure sensitive display remains to be seen. Recall that 3D Touch was heralded as a great new interface breakthrough when it launched but never really became as widely used as some initially anticipated. If anything, it’s taken a good full year of development, both from Apple and from third-parties, to transform 3D Touch into a feature that’s more useful than it is just a gimmick.

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