Microsoft is transitioning to a mobile first, cloud first company, and as part of this plan, the software giant is also investing in apps and services offered to non-Windows customers, including those who are using Android and iOS.
The company is working hard to improve its solutions on rival platforms, and all these efforts are already paying off. Microsoft Word, which is part of the Office productivity suite, and the OneDrive client areto be among the fastest-growing apps on Android, according to data provided by .
Both Word and OneDrive fall in the category with downloads between 50 million and 100 million, which is currently the top section, so it’s very clear just by looking at these stats that the two apps are very successful on Android. But according to the aforementioned stats, their adoption is on the rise and more users on Android install them, with OneDrive currently being placed on the fifth position in the fastest-growing apps top. Microsoft Word is seventh.
Microsoft’s focus on Android
Windows boss Terry Myerson has made it very clear that Microsoft will continue investing in apps for Android and iOS, but this doesn’t necessarily mean that it’ll ignore its own platforms. Myerson clearly said that Windows 10 is the top priority, but at the same time offering users access to Microsoft apps even if they don’t have a Windows device is a main focus.
“Our company will be pragmatic and embrace other mobile platforms with our productivity services, device management services, and development tools – regardless of a person’s phone choice, we want everyone to be able to experience what Microsoft has to offer them,” Myerson stated.
Microsoft has often been criticized by its users for focusing too much on rival platforms, with hardcore Windows Phone fans blasting the company for releasing apps exclusive to Android and iOS, and not on its own platforms. Microsoft is now trying to fix this with the universal app concept, which is already showing positive signs, as more developers seem to be attracted by the opportunity of targeting several platforms at the same time with the same code.