Gaption, the social network where it can literally pay to post

(Image: Martin Parr/Magnum)

Social media – it’s the ultimate time-waster, right? But what if you could earn cash for the hours spent highlighting the posts you like?

Gaption is giving it a shot. The app, created by a team based in Kuala Lumpur, Malaysia, pays all users a portion of its profits.

“The idea is to share success with people,” says co-founder Kenneth Ho. “We want to give something back to users, because it’s their content at the end of the day.”

On most popular social networks, people join for free, giving their time and data over to the company. Some have found ways to earn money from their internet habits – stars on the video network Vine, for example, reportedly charge advertisers thousands to mention their product in a post – but that strategy usually only works if you already have a huge following.

Gaption looks like a cross between Facebook and Instagram: a mixture of photos, short text posts and links to web stories. It also carries ads for products and services offered by users, who may be small business owners, musicians or artists, for example.

In addition, users can share merchant’s ads. When they make a sale, Gaption takes a cut and pays some of it to others who have reshared or liked the relevant ad.

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