Activision Blizzard Inc reported quarterly revenue and profit that missed analysts’ estimates, as strong sales of its latest “Call of Duty” videogame failed to offset lackluster demand for role-playing title “Skylanders: SuperChargers”.

“Call of Duty: Black Ops III” was the highest-selling physical videogame in the United States for the whole of last year, according to research firm NPD, despite its launch in early November.

However, the latest “Skylanders” game, which was released in September, and music videogame “Guitar Hero Live”, launched a month later, performed weaker than its expectations, the company said.

Activision has been trying to create new sources of revenue by buying “Candy Crush” maker King Digital, and creating an e-sports division and a film and TV studio.

The King Digital acquisition, which Activision expects to close this month, gives it a bigger foothold in the highly-addictive mobile gaming space as well as a large female audience.

Activision Blizzard has raked in significant dollars from the “Call of Duty” franchise, with the latest “Black Ops” title generating more than $550 million in global sales in the first three days of its release.

“Black Ops III” is a military first-person shooter like the earlier “Call of Duty” games and is set in a dystopian future in 2065.

Activision, also known for its “World of Warcraft” and “Hearthstone” franchises, forecast first-quarter adjusted profit of 11 cents per share on revenue of $800 million, which includes results from King.

The company’s adjusted net income was 83 cents per share for the fourth quarter ended Dec 31.

Excluding items, revenue fell 4.3 percent to $2.12 billion from a year earlier.

Analysts on average had expected a profit of 86 cents per share on revenue of $2.20 billion, according to Thomson Reuters I/B/E/S.

(Reporting by Anya George Tharakan and Sai Sachin R in Bengaluru; Editing by Anil D’Silva)

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Related Posts

Facebook Comments

Return to Top ▲Return to Top ▲